Should the Soft Drink Industry Help Communities Recycle?

Should Coca-Cola and the soft drink industry help communities implement education and recycling? I think Coca-Cola should be working on recycling plastic.
Communities without resources are stuck with mounds of plastic trash.
In the 1960s the soft drink industry began the switch from refillable bottles to plastic. There was never a plan for how to deal with the waste created, and it was left up to tax payers and local communities to deal all this new trash. Communities without resources are now buried with of trash which is harmful to wildlife and our waterways.
I have just returned from 3 weeks of taking public transportation through the countries of Serbia, Bosnia, Croatia and Montenegro. I love scenery and culture, but I also watch trash. Along with the trash being generated, I watch for efforts to recycle plastic and live in a sustainable way. Many streets in these countries are lined with coffee cafes, but never are there take away cups, and paper products everywhere are used to a minimum. However, they don’t conserve on plastic bags. Just one apple generates the need for a plastic bag. I must have said “no bag” over a hundred times, and was the only one shopping with my own bag, and they seemed surprised at my refusal of a small bag for my fruit.
Even though every business sweeps up their front space and garbage workers daily pick up garbage they have a serious litter problem. Plastic bags and bottles litter the roads and waterways, and many communities lack the resources to deal with all this plastic. Many of the cities we visited told me they did not recycle.
One wealthier tourist town seems to have figured out how to deal with plastic litter. Split, Croatia located on the Adriatic Sea appears to have found a plastic solution. Split is a cruise ship destination and wealthier than most towns we visited. Everywhere individuals were going through trash and picking up plastic litter. Split must reward individuals for plastic bottles collected. There was still some litter, but it sure wasn’t plastic!!
Should the profits of the soft drink industry fund education and efforts to protect our earth from plastic waste?