The Great Society

May 22, 1964

Contrast President Lyndon Johnson with the current administration. Wow! This Heather Cox Richardson essay documents a speech given by Johnson to graduates of the University of Michigan.

I have just finished reading, An Unfinished Love Story by Doris Kernes Goodwin. Like Richardson, Goodwin is documenting working for President Johnson, and the 1960’s, using the notes and artifacts from her deceased husband’s boxes. You will love this read.

From Heather Cox Richardson

“On May 22, 1964, in a graduation speech at the University of Michigan, President Lyndon Johnson put a name to a new vision for the United States. He called it “the Great Society” and laid out the vision of a country that did not confine itself to making money, but rather used its post–World War II prosperity to “enrich and elevate our national life.” That Great Society would demand an end to poverty and racial injustice.

But it would do more than that, he promised: it would enable every child to learn and grow, and it would create a society where people would use their leisure time to build and reflect, where cities would not just answer physical needs and the demands of commerce, but would also serve “the desire for beauty and the hunger for community.” It would protect the natural world and would be “a place where men are more concerned with the quality of their goals than the quantity of their goods.”

“But most of all,” he said, it would look forward. “[T]he Great Society is not a safe harbor, a resting place, a final objective, a finished work. It is a challenge constantly renewed, beckoning us toward a destiny where the meaning of our lives matches the marvelous products of our labor.”

Johnson proposed rebuilding the cities, protecting the countryside, and investing in education to set “every young mind…free to scan the farthest reaches of thought and imagination.” He admitted that the government did not have the answers to addressing all of the problems in the country. “But I do promise this,” he said. “We are going to assemble the best thought and the broadest knowledge from all over the world to find those answers for America. I intend to establish working groups to prepare a series of White House conferences and meetings—on the cities, on natural beauty, on the quality of education, and on other emerging challenges. And from these meetings and from this inspiration and from these studies we will begin to set our course toward the Great Society.”

Johnson’s vision of a Great Society came from a very different place than the reworking of society launched by his predecessor Franklin D. Roosevelt in the 1930s. Roosevelt’s New Deal had used the federal government to address the greatest economic crisis in U.S. history, leveling the playing field between workers and employers to enable workingmen to support their families. Johnson, in contrast, was operating in a country that was enjoying record growth. Far from simply saving the country, he could afford to direct it toward greater things.

Immediately, the administration turned to addressing issues of civil rights and poverty. Under Johnson’s pressure, Congress passed the Civil Rights Act of 1964, prohibiting voting, employment, or educational discrimination based on race, religion, sex, or national origin. Johnson also won passage of the Economic Opportunity Act of 1964, which created an Office of Economic Opportunity that would oversee a whole series of antipoverty programs, and of the Food Stamp Act, which helped people who didn’t make a lot of money buy food.

When Republicans ran Arizona senator Barry Goldwater for president in 1964, calling for rolling back business regulation and civil rights to the years before the New Deal, voters who quite liked the new system gave Democrats such a strong majority in Congress that Johnson and the Democrats were able to pass 84 new laws to put the Great Society into place.

They cemented civil rights with the 1965 Voting Rights Act protecting minority voting, created jobs in Appalachia, and established job-training and community development programs. The Elementary and Secondary Education Act of 1965 gave federal aid to public schools and established the Head Start program to provide comprehensive early education for low-income children. The Higher Education Act of 1965 increased federal investment in universities and provided scholarships and low-interest loans to students.

The Social Security Act of 1965 created Medicare, which provided health insurance for Americans over 65, and Medicaid, which helped cover healthcare costs for folks with limited incomes. Congress advanced the war on poverty by increasing welfare payments and subsidizing rent for low-income families.

Congress took on the rights of consumers with new protective legislation that required cigarettes and other dangerous products to carry warning labels, required products to carry labels identifying the manufacturer, and required lenders to disclose the full cost of finance charges in loans. Congress also passed legislation protecting the environment, including the Water Quality Act of 1965 that established federal standards for water quality.

But the government did not simply address poverty. Congress also spoke to Johnson’s aspirations for beauty and purpose when it created the National Foundation on the Arts and Humanities. This law created both the National Endowment for the Arts and the National Endowment for the Humanities to make sure the era’s emphasis on science didn’t endanger the humanities. In 1967 it would also establish the Corporation for Public Broadcasting, followed in 1969 by National Public Radio.

“For better or worse,” Johnson told the University of Michigan graduates in 1964, “your generation has been appointed by history to deal with those problems and to lead America toward a new age. You have the chance never before afforded to any people in any age. You can help build a society where the demands of morality, and the needs of the spirit, can be realized in the life of the Nation.

“So, will you join in the battle to give every citizen the full equality which God enjoins and the law requires, whatever his belief, or race, or the color of his skin?” he asked.

“Will you join in the battle to give every citizen an escape from the crushing weight of poverty?…”

“There are those timid souls who say this battle cannot be won; that we are condemned to a soulless wealth. I do not agree. We have the power to shape the civilization that we want. But we need your will, your labor, your hearts, if we are to build that kind of society.”

A fascinating read about politics in the 1960s

Boycott General Mills

Today, May 20th is World Bee Day World Bee Day 2026 | Food and Agriculture Organization of the United Nations Plant some native plants, call General Mills, and commit to having a chemical free, bee lawn. Thank you.

Bees are important to our food production. Protect them!

I hate chemicals. Corporations have gotten away with poisoning our Earth and our food. I suspect many cereal companies are the same. We need to purchase organic cereal in bulk at your local food coop. I think you will save money and also avoid the harmful chemicals, and best of all, you don’t expose your family to plastic.

Pesticides kill our bees, birds, butterflies and us too!


Below is from Organic Consumers Association:

General Mills’ Broken Pesticide Promises

General Mills is a bastion of ultra-processed, genetically modified foods, but it’s always found ways to make it look like it’s part of the regenerative organic movement.

Its worst greenwashing was when it used its Honey Nut Cheerios brand for a Bring Back the Bees campaign – never mentioning that glyphosate and chlormequat, pesticides used to harvest the cereal’s oats, were implicated in Colony Collapse Disorder.

In 2016, General Mills announced a partnership with Organic Valley to expand its organic yogurt offerings by transitioning dairy farmers to organic. In 2025, it sold its yogurt division. Its organic lines were dropped—along with its organic farmers.

In 2019, General Mills announced it had put “strategies in place to reduce synthetic pesticide use,” but that didn’t stop the company from selling pesticide-soaked breakfast cereals. Worryingly, one of its organic cereals was contaminated with chlormequat, suggesting that General Mills may be buying fraudulent organic oats from overseas.

The latest news is that General Mills has abandoned its commitment to reduce pesticides. 

We can’t let this slide. It isn’t okay for a company to lure its customers with false promises it’s never going to deliver on.

TAKE ACTION, BOYCOTT and/or CALL

Boycott General Mills and divert your dollars to independent organic brands or, better yet, local regenerative organic farms.

Give General Mills a piece of your mind. Call the company at 1-800-248-7310.

Please help us spread the word about General Mills’ pesticide reduction fraud by forwarding this newsletter or sharing this article.

Like, Share & Comment On Our Social Media Posts Telling General Mills to Keep Its Pledge to Reduce Pesticides:

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Love Your Mother!

We need to do more to protect our beautiful planet!

Mother Earth, we love you.

Our Earth is so beautiful, especially in May! On Mother’s day we should be thankful for our mothers’, but also for our Mother Earth

Mother Earth is clearly urging a call to action. Nature is suffering. Oceans filling with plastic and turning more acidic. Extreme heat, wildfires and floods, have affected millions of people. If we all do one thing like stop idling our cars or driving less, we can make a difference!

There are so many wars going on. We need to stop all this destruction which has such a negative effect of people and planet!

Climate change, man-made changes to nature as well as crimes that disrupt biodiversity, such as deforestation, land-use change, intensified agriculture and livestock production or the growing illegal wildlife trade, can accelerate the speed of destruction of the planet.

Everyone needs to play a part in protecting our planet. We need to buy less plastic junk, we need to drive less, and plant native plants. We need to expose ourselves and our Earth to less harmful chemicals. These things protect our health and the health of our planet. Protecting clean water and clean air need to be priorities. Everything else relates to that!

Plant bee balm, purple cone flowers, blazing star and rudbeckia. They attract pollinators and need no chemicals!

plastic-free tips – Health4earth